Great article Raimundo! I believe one of the industries that will benefit the most from IoT is Retail. The increasing smarphone adoption rate provides a perfect context for businesses to exploit IoT.

According to a report by Markets and Markets, the global IoT in the Retail market is expected to grow at a CAGR of 19.6% and reach USD 35.5 billions by 2025.

Here is an article I found about the 3 outstanding benefits of IoT in Retail

https://www.iotforall.com/3-outstanding-benefits-of-iot-in-retail-to-speed-up-your-business